Bau Group CEO Anna Kazak on the crisis for the magazine #NovymirRebootTOPMEDIA
Together with the Governor of the Novosibirsk Region Andrey Travnikov @ travnikov.andrey and the Ministry of Industry and Trade of the NSO @minpromtorgnso we are introducing a new section, we want to support small and medium-sized businesses in this situation. Comments and advice of entrepreneurs, marketers, businessmen on how not to lose heart and get on your feet.
“Of course, underestimating the crisis and flirting with it, in my opinion, is dangerous. Neither business, nor authorities, were ready for it, but since everyone was in the same boat, adaptation and change of course occurred very quickly at all levels, and this is a good sign. At BAU Group, we promptly adjusted the strategy. The first and main decision was focusing - we “sharpened” and chose those products that have the greatest potential in the new reality.
In our case, these are prefabricated standard solutions and car canopies. The same logic was applied to projects and promotion channels: expanding the presence of screw pile foundations in Leroy Merlin stores and working with government customers were chosen as priorities.
Transferring a business to a remote location without losses is possible only with well-functioning business processes, especially cross-functional ones, and here the QMS helped us.
Back to the list